About us

The Fuel are a creative design agency that work collaboratively with our clients to help fuel great points of difference for their brands and deliver enviable results.

Our Mantra

Collaborate

Collaboration with our clients is key to us understanding their culture, people, brand and customers.
This consultative approach starts with many questions and the answers enable us to define the brief together.

BRAND AUDIT

QUALITATIVE RESEARCH

CUSTOMER SATISFACTION SURVEYS

WEBSITE AUDIT

CONTENT & SEO AUDIT

Energise

Having unearthed great research findings, we are able to create and energise the brief as a clearly defined path for our creative ideas team to follow.

BRAND GUIDELINES

CREATIVE BRIEF

COLLATERAL IDENTIFICATION

DIGITAL STRATEGY & BRIEF

CONTENT & SEO BRIEF

Create

With a clearly defined brief, our creatives team are focused, enthusiastic and cost-effective. They are able to execute distinctive designs across all marketing mediums and deliver clear ‘points of difference’ for the brands we partner with.

CREATIVE CONCEPTS

WEBSITE DESIGN

SOCIAL MEDIA

EVENTS

ADVERTISING & PRINT

Evolve

This is only the start of the brand journey, we continually measure, test, challenge and evolve the campaign, to ensure the brand is ahead of the curve and continues to be a commercial success.

MEASURE & TEST

MYSTERY SHOPPER

QUALITATIVE RESEARCH

BRAND EVOLUTION

INDUSTRY BENCHMARK

ISO 9001 and ISO 14001

As a company, we have always taken the quality standards of our work, and the environmental effects of producing that work very seriously. As a result we have held both the ISO 9001 Quality Assurance, and the ISO 14001 Environmental Management Accreditations since 1998.

ISO 9001 and 14001 - we are the fuel

We are proud of our work

Some of the brands we have helped to promote

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This is officially the best

Once again, thanks for your hard work, this is officially the best presentation in NHSBT by a country mile!
- NHS Blood and Transplant

It never ceases to amaze me

Thanks for all the hard work with the SA Forms and Notes as always. It never ceases to amaze me how brilliant you are at picking up on the detail – Good Job.
- HM Revenue & Customs

Responsive to our requests

We have found the team at the fuel both responsive to our requests and collaborative in their approach. They have been very helpful in working with us to produce a Word template that reflects our corporate style and looks as professional as our typeset publications.
- The King’s Fund

You always go just that bit further

Thank you so much for producing a great job, with such a tight deadline. You always go just that bit further to make sure it’s spot on every time.
- NHS Blood and Transplant
ATP ATRC
Department of Health and Social Care
Fire Protection Association
NHS HEEM
Her Majesties Revenue and Customs - HMRC
Ideal Bathrooms
The King's Fund
Ministry of Defence
NHS Blood and Transplant
NHS Confederation
Ofsted
Royal Institute of British Architects - we are the fuel
System C

Read more about our latest news posts and be informed.

Meeting the demands of Welsh Language Act 1993 with the Welsh Language Unit of HM Revenue & Customs since 2002.

Lee Jones – Welsh Language Scheme Co-Ordinator BACKGROUND With approximately 20% of the population in Wales speaking Welsh, HMRC’s Welsh Language Unit provides an […]

NHS Blood and Transplant drive awareness and donor registration

Neil Phillips – Head of Strategic Marketing BACKGROUND Supplying around two million units of blood and receiving almost 3,500 organ donations a year, NHS Blood […]

The Fuel hosts Macmillan’s World’s Biggest Coffee Morning

The World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. We chose to support this worthy cause by hosting our own […]

Five Top Tips for keeping it brief

So, you’ve found the right people with the right skills who you trust can deliver the design elements of your project. But how […]

Contact us

Drop us a line or give us a ring. We love to hear from you and are happy to answer any questions.

OUR OFFICE

The Fuel, 18 The Courtyard,
Gorsey Lane, Coleshill,
Birmingham B46 1JA

GIVE US A CALL

01675 465 558