Neil Phillips – Head of Strategic Marketing
BACKGROUND
Supplying around two million units of blood and receiving almost 3,500 organ donations a year, NHS Blood and Transplant (NHSBT) manages the national voluntary donation system for blood, tissues, organs and stem cells. These valuable donations are transformed into life-saving products that are used to benefit patients.
NHSBT plays a critical role in the continuing modernisation of the UK blood donation service and relies upon effective marketing to attract sufficient donors to meet the needs of NHS patients. (more…)
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